Benzinga | Jul 28, 2021 06:57AM EDT

Dollar General Announces Opening of Newest Store-within-a-Store Concept

Dollar General (NYSE:DG) is excited to announce that its first two stores providing combined offerings of a DG Market and pOpshelf are now open in the Nashville, Tennessee area at:

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210728005307/en/

Dollar General Announces Opening of Newest Store-within-a-Store Concept; First Two DG Market + pOpshelf Stores Now Open Near Nashville (Photo: Business Wire)

* 2907 Highway 31 West in White House, Tennessee

* 4491 Lebanon Pike in Hermitage, Tennessee.

"We are thrilled to enhance our customers' shopping experiences through our new DG Market + pOpshelf store-within-a-store concept, which further demonstrates our innovative spirit and track record of format development," said Todd Vasos, Dollar General's CEO. "Through this combined format, we aim to deliver the value and products customers trust from a DG Market with the continually-refreshed merchandise including beauty and seasonal products, home d?cor and arts and crafts through pOpshelf. We have been pleased with customers' positive initial reactions, and we look forward to welcoming additional customers to experience our newest format."

The Company plans to host a community grand opening celebration for each location on Saturday, July 31 beginning at 7 a.m. The first 100 adult shoppers at each store will receive a $10 gift card and all customers may enjoy free coffee and breakfast snacks, hotdogs and popcorn beginning at 11 a.m. and samples from Monster, Coca-Cola(r) and Reese's(r) while supplies last. Attending customers will also be eligible to receive a complimentary DG Market + pOpshelf tote bag with product samples and gift boxes, as well as enter to win sweepstakes for $500 in free shopping.