Benzinga | Jul 23, 2021 08:48AM EDT

Kuke Announces Strategic Cooperation Agreement With People's Music Publishing House; Terms Not Disclosed

Kuke Music Holding Limited (NYSE:KUKE) ("Kuke" or the "Company"), a leading classical music content provider and AI-driven music education company in China, today announced a strategicKuke Music Holding Limited (NYSE:KUKE) ("Kuke" or the "Company"), a leading classical music content provider and AI-driven music education company in China, today announced a strategic cooperation agreement with People's Music Publishing House ("People's Music"). The two parties will work together to establish the People's Music & Naxos Global Platinum Record Program of China, and the Global Resource Co-construction Plan for the National Aesthetic Education Research Music Encyclopedia Interdisciplinary Curriculum. Meanwhile, both parties will explore various cooperation opportunities utilizing the music licensing resources of both parties.

Kuke is a leading classical music content provider and technology-driven music education company in China, focused on classical music licensing, subscription and smart educational content and system development. Kuke has licensing rights from more than 900 top-tier record companies in the world, including Naxos. It has also independently developed the KUKEY smart piano, various digital music educational content, and associated SaaS education and management systems. People's Music, an authoritative music publishing house in China with a leading market share, focuses on music creation, music education and professional music content publishing in China.

YiShan Zhao, Deputy Editor of People's Music, commented, "Our cooperation will cultivate excellent domestic musicians, connect music production with publishing, help Chinese music go international, bolster the smart music education ecosystem, and strengthen the tie between music publishing and the Internet."

He Yu, CEO of Kuke, commented, "We are committed to promoting and perfecting music education in China. We have high expectations for China's huge classical music market, and are excited to help professional classical music artists in China to better communicate with the world."