Benzinga | Jul 22, 2021 08:44AM EDT

The Glimpse Group Announces Augmented Reality Software Development Collaboration With Swiss Chalet; Financial Details Not Disclosed

The Glimpse Group, Inc. (NASDAQ:VRAR) ("Glimpse" or the "Company"), a diversified Virtual Reality and Augmented Reality ("VR" and "AR") platform company providing enterprise-focused VR and AR software & services solutions, today announced the consummation of a six-figure Augmented Reality (AR), software development collaboration with Swiss Chalet, a Canadian full service restaurant brand.

Swiss Chalet, a holding of Recipe Unlimited Corp ("Recipe", one of Canada's largest full-service restaurant companies), is a Canadian chain of casual dining restaurants founded in 1954 in Toronto, Ontario. With over 200 locations across Canada, they are known for serving iconic classics such as their famous Rotisserie Chicken.

Glimpse developed an AR experience and a series of mini-games to integrate into Swiss Chalet's mobile app leading to increased installations and engagement. Such games include a trivia tournament that yields prizes, and an interactive 360 environment with "Easter Egg" type animated moments that users can discover as they play. All experiences are launched upon scanning an image on the takeout bag.

Katelyn Coughlan, Glimpse's Vice President of Business Development and Projects, commented: "This AR software development collaboration, the first of its kind for Swiss Chalet and its parent company, Recipe, demonstrates Glimpse's capabilities to develop innovative experiences which drive customer adoption, engagement, and raises brand awareness. We now look forward to building off this example with multiple restaurant chains."