Benzinga | Jul 22, 2021 08:01AM EDT

Celsius Holdings Highlights Launch Of Newest VIBE Line Of Drink, Tropical Vibe'

Celsius Holdings, Inc. (NASDAQ:CELH), maker of the leading global fitness drink, CELSIUS(r), today announced the launch of their newest flavor, Tropical Vibe. The refreshing combination of starfruit and pineapple is the perfect summer drink to experience your personal tropical vibe! Like all CELSIUS drinks, Tropical Vibe provides essential energy, has zero sugar, no preservatives, no artificial colors or flavors, and has 7 essential vitamins.



The new flavor was initially launched with 7-Eleven in the convenience channel, securing placement in over 5,000 locations and is now rolling out to numerous other fine retailers across the country. Following the successful launch of Peach Vibe last Summer, Tropical Vibe joins the Special Edition lineup with an exciting "What's your Vibe" campaign that kicked off the summer with cold cans in hands and outdoor activations. Celsius will make a splash in Miami Beach with their official Tropical Vibe launch party complete with an A-list roster of guests, celebrity DJ's, and experiential activations.

"We are thrilled to launch Tropical Vibe to our Celsius consumers," commented John Fieldly, President and CEO of Celsius Holdings, Inc. "The extension of the Vibe line follows the tremendous success of our Peach Vibe launched in the summer of 2020 and is an on-trend addition we believe will not only expand our portfolio line-up but continue to appeal to a broader base of energy drink consumers seeking better-for-you functional energy. The summer launch coincides with our continued accelerated sales growth through tracked channels, with the most recent reported Nielsen scan data as of 7.03.21, showing Celsius sales up +193% y/y for 2-wks and +151.4% for 12-wks, with a 1.6% share of the energy category over the last 4-wks. On a 2-year stacked basis, CELH sales were up +254% y/y for 2-wks and +244% for 12-wks. This compares to the energy category which grew 11% y/y for 2-wks and 16% for 12-wks over the same time period.

In our e-commerce channel, according to Stackline's latest YTD LEADERBOARD Rankings, "Most Popular Searched Brands in the U.S., Grocery Department", CELSIUS is the #1 FASTEST growing brand while positioned at #18 overall for the reporting period ending July 3rd 2021."