Benzinga | Jul 22, 2021 07:06AM EDT

Summit Wireless Technologies-Founded WiSA Highlights Launch Of Its Amazon Storefront

Increases shopping ease for wireless home cinema consumers with all of Amazon's WiSA Certified TVs, speakers and transmitters in one designated spot

WiSA(r) LLC, founded by SummitWireless Technologies (NASDAQ:WISA), today announced the launch of its custom branded Amazon Storefront, enabling all WiSA Certified(tm) products being sold on the Amazon platform to be purchased easily from one page, strengthening the customer experience.

With an expected 2 million visitors to WiSA's website this year due to the success of the WiSA Wave Marketing Program, the Association worked closely with its consumer electronics members to create the dedicated online store. Wave initiatives will continue to focus on educating consumers on the benefits of WiSA and the high-performance home cinema experiences the technology and the member brands implementing it are delivering to a global audience. Wave additionally focuses on making retail storefronts the primary destination for these newly educated consumers.

The WiSA Amazon Storefront is a key component for the continued momentum of the global wireless WiSA Certification category that includes TVs, wireless transmitters and WiSA surround sound configurations, including Dolby Atmos.

In one easy-to-navigate location, consumers will be able to shop these categories:

* WiSA ReadyTM TVs

* WiSA CertifiedTM Transmitters

* WiSA CertifiedTM Speakers

* Promotional bundles with WiSA products

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In addition to great home cinema solutions from WiSA member brands such as LG, Hisense, Klipsch, HARMAN, Enclave and Platin, the storefront will feature WiSA speakers and TV bundles from retailer partners like Electronic Express and Walts TV. The Amazon Storefront allows shoppers to seamlessly select the proper products for any system configuration, performance level and budget.

"We're excited to offer consumers and brand loyalists this new opportunity to shop for a wide variety of WiSA Certified(tm) home entertainment systems and components at the touch of a button," said Tony Ostrom, WiSA President. "Amazon has rightfully become the most trusted online marketplace and we are thrilled to offer customers the same ease of selectability and purchase for WiSA Certified(tm) products. As the consumer electronics industry continues to expand, it's important to have a user-friendly store that allows consumers to quickly find and compare products and prices to build systems that best suit their needs."