Benzinga | Jul 21, 2021 02:40PM EDT

Harley-Davidson Launches H-D1 Marketplace For Pre-Owned Motorcycles

* Harley-Davidson Inc (NYSE:HOG) has launched H-D1 Marketplace on H-D.com, an online destination to sell and purchase pre-owned Harley-Davidson motorcycles across North America.

* H-D1 Marketplace is launching first in the U.S.

* H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from its participating dealer network in the U.S.

* Through the 'Sell My Bike' feature, customers will be able to sell their motorcycles directly into the Harley-Davidson dealer network.

* "The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.

* Earlier today, the company reported second quarter results, with 77% revenue growth.

* Price action: HOG shares are trading lower by 6.89% at $40.78 on the last check Wednesday.