Benzinga | Jan 5, 2021 04:16PM EST

Central Garden & Pet Acquires DoMyOwn.com; Terms Not Disclosed

Transaction Adds eCommerce and Digital Capabilities to Central; Builds Scale in the Professional-Grade Control Product Category

Central Garden & Pet (NASDAQ:CENT, CENTA))))) ("Central"), a market leader in the Garden and Pet industries, announced today that it has acquired DoMyOwn.com ("DoMyOwn"), a leading and fast-growing online retailer of professional-grade control products in the United States. The addition of DoMyOwn's professional-grade control business strengthens the Company's position in the control product category. In addition, it brings to Central a best-in-class eCommerce fulfillment platform and digital capabilities strengthening the Company's ability to service the growing eCommerce needs of both consumers and retail customers' omnichannel platforms.

"We are pleased to welcome DoMyOwn into the Central Garden & Pet organization," said Tim Cofer, CEO of Central. "Our new Central to Home strategy is focused on meeting consumer needs, strengthening customer partnerships, building scale in core categories and adding key digital capabilities. Combining DoMyOwn's leading online platform for eCommerce fulfillment with our leadership in pest control products is another exciting step in executing our strategy."

Family-owned by Michael and Philip Gossling, DoMyOwn was founded in Norcross, GA, in 2004, initially focusing on selling professional-grade control products online. The company added turf and ornamental products in 2012. In 2017, DoMyOwn expanded its geographic footprint with warehouse additions in Utah and expanded into pet and equine products. With a digitally driven management team and approximately 70 employees passionate about customer service, the company is one of the largest dedicated online and wholesale supplier of professional-grade control products for do-it-yourself consumers.

"We founded the company with one mission: to provide our customers and their families with the most effective solution to fight their immediate pest problem," said Michael Gossling, co-founder and CEO of DoMyOwn. "We are thrilled to bring our expertise in online retail and fulfilment and our strong consumer focus to Central Garden & Pet."

The transaction closed on December 18, 2020. Purchase price and other terms of the transaction were not disclosed.