Benzinga | Jul 19, 2021 10:53AM EDT

Abercrombie & Fitch Appoints Samir Desai As Chief Digital And Technology Officer

* Specialty apparel and accessories retailer Abercrombie & Fitch Co. (NYSE:ANF) has appointed Samir Desai as its Chief Digital and Technology Officer.

* Desai will lead the company's digital transformation strategy, including developing strategic initiatives through data and analytics, optimizing customer and user experience.

* Desai will be a member of the company's Executive Steering Committee and report directly to Chief Executive Officer Fran Horowitz.

* Before joining Abercrombie, Desai served as the Chief Technology Officer at luxury fitness company Equinox.

* Price action: ANF shares are trading lower by 1.75% at $39.35 on the last check Monday.