Benzinga | Jul 14, 2021 01:56PM EDT

VERB, Market America Worldwide | SHOP.COM To Launch Live Interactive Streaming Channel For Shopping

* Verb Technology Co Inc (NASDAQ:VERB) and Market America Worldwide | SHOP.COM partnered to launch a customized, interactive, and live-streaming channel, SHOP LIVE, unique to distributors known as UnFranchise Owners (UFOs).

* SHOP LIVE will allow each UFO to hold their live broadcast to talk about, demonstrate and sell products to their current and potential customers anytime, anyplace, 24/7.

* VERB has developed an easy-to-use app that creates a friction-free, fun, social, video-based sales experience that drives customer engagement, CEO Rory J. Cutaia said. The application also provides all of Market America Worldwide's UFOs real-time viewer engagement analytics for more effective follow-ups that drive sales conversion rates.

* Price action: VERB shares traded higher by 12.2% at $2.49 on the last check Wednesday.