Benzinga | Jul 14, 2021 10:01AM EDT

Splash Beverage Announces Integration Of Oracle's NetSuite Software Into Qplash Ecommerce Sales And Distribution Platform

Splash Beverage Group, Inc. (NYSE:SBEV) ("Splash" or the "Company"), a portfolio company of leading beverage brands, today announced that it has integrated Oracle's NetSuite software into its Qplash ecommerce sales and distribution platform to fully automate its systems from order to shipment.

Qplash, the Company's B2B and B2C retail distribution platform, designed for Splash by a team that led Amazon's largest grocery and beverage fulfillment group, is focused on serving business-to-business customers with a range of non-alcoholic beverages, including Splash's own TapouT performance drink, and the Company plans to soon launch direct-to-consumer sales of Splash's alcoholic brands through Qplash with instant coast to coast coverage in the U.S. As of today, 21 states have passed laws allowing shipments of spirits brands directly to the consumer, just as wines have been shipped for years. The Company expects that direct to consumer sales of Splash's own branded spirits and non-alcoholic brands will drive gross margin expansion and a faster rollout to new geographic markets.

Fully integrated IT systems enable efficient expansion of Qplash into new warehouses that serve regions outside of the Qplash's current hubs in California and New York. Qplash will continue to use third party warehouses that are geographically optimized to maximize profit margins as the Qplash national rollout continues.

"We are building out Qplash with best-in-class systems that enable us to optimize margins and accelerate the rollout of our current brands both to distributors and direct to consumers," stated Splash CEO Robert Nistico. "While continuing to build partnerships with the largest beverage distributors in the U.S. and internationally, Splash is pursuing a vertically integrated business strategy through Qplash to incubate and launch new brands as well as test marketing them which can build momentum for future acquisitions. Creating retail demand online, we can then migrate a growing portfolio of brands from ecommerce to traditional retail outlets in line with our multichannel strategy."

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