Benzinga | Jul 14, 2021 07:04AM EDT

Yelp Highlights Launch Of Yelp Audiences Platform

Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today announced Yelp Audiences, a new way to help national and regional advertisers connect with consumers across the web based on Yelp search activity. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, consumer packaged goods, and online advertisers to reach Yelp's high-intent audience at all stages of the buying cycle. Yelp launched this new advertising platform with KitchenAid, following successful pilots with food technology company Eat Just and comfort technology company Purple.