Benzinga | Jul 13, 2021 04:17PM EDT

Gores Holding Merging Partner Matterport and PTC Enable Customers to Create Augmented Reality Experiences for Large Spaces

Matterport, Inc., the leading spatial data company driving the digital transformation of the built world, which has entered into a definitive agreement for a business combination with Gores Holdings VI (NASDAQ:GHVI, GHVIU, and GHVIW))))), today announced its platform integration with thePTC (NASDAQ:PTC)Vuforia Engine(tm) andVuforia Studio(tm) augmented reality (AR) software offerings available within theVuforia(r) Enterprise Augmented Reality Suite.

Customers can now enrich digital twins captured with the Matterport platform with interactive AR experiences calledArea Targets. This new functionality from PTC, combined with Matterport's dimensionally-accurate spatial data, enables customers to drop into an exact location of an immersive 3D environment and access experiences such as wayfinding, virtual training, real-time information retrieval, and more.

Offices, stores, factory floors, apartments, and museums are ideal spaces for Area Targets. Companies in a wide range of industries can realize a wide range of benefits using AR visualizations within 3D digital twins, from the creation of engaging customer experiences to the increase of operational efficiencies and workforce productivity.

"PTC is excited to offer a joint solution with Matterport that gives customers a highly visual and interactive way to deliver digital content onto the environments captured by the Matterport platform," said Michael Campbell, Executive Vice President and General Manager, Augmented Reality Products, PTC. "Applications using Area Targets can leverage real-time navigation and viewing of in-context IoT data available on-demand on the factory floor. This enables customers to increase workforce efficiency and improve training times."