Benzinga | Jul 13, 2021 08:34AM EDT

Safeguard Scientific Announces Pending Acquisition Of Flashtalking By Mediaocean; Co Expects To Receive $43M From Deal

Safeguard Scientifics, Inc. (NYSE:SFE) ("Safeguard" or the "Company") today announced that Flashtalking signed a definitive agreement to be acquired by Mediaocean. The combined entity will leverage Flashtalking's best-in-class solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean's mission-critical platform for omnichannel advertising used by the world's leading brands and agencies.



The transaction is expected to close in the third quarter of 2021. Upon closing, Safeguard expects to receive approximately $43 million of cash proceeds. Terms of the transaction were not disclosed.

"We are excited about the pending acquisition of Flashtalking by Mediaocean, which represents another meaningful step in our strategy to monetize Safeguard's ownership interests. We also want to congratulate the Flashtalking team led by CEO John Nardone on achieving this significant milestone and thank them for their hard work and focused execution," commented Safeguard CEO Eric C. Salzman.