GlobeNewswire Inc | Jul 13, 2021 07:02AM EDT

July 13, 2021

VANCOUVER, British Columbia, July 13, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC.(BABY.V) (BABYF) (0YL.F) ("Else"or the"Company")the Plant-Based baby, toddler and children nutritioncompany, is pleased to provide the following marketing activity update.

Influencer Activity

Else has successfully entered into an influencer partnership with actress, mother, writer and DIYer, Tori Spelling. With 2 of her 5 children suffering from lactose intolerance, Tori is an ardent proponent of the Else brand. Her first video for the Else organic brand, attained an impressive 100,000 views in the first 24 hours. Tori will continue to support the brand with additional content in the coming weeks.

Additionally, Else has successfully reached partnerships with Ali Fedotowsky and Jade Liz Tolbert who gained fame on the ABC Hit Show, The Bachelor. Else has previously partnered with both, successfully driving sales and hundreds of thousands of impressions. The Company is adding a new partnership with mom, singer, Youtuber and former Bachelor participant, Carly Waddell, for branded content on Instagram for the month of July.

We are delighted to have Tori and Carly, as well as Jade and Ali again as part of the Else family, stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. These are strong, accomplished women and mothers seeking clean label, whole food-based nutrition for their children, who are truly something Else. she added.

Branded Partnerships

The Company has also secured integrated branded partnerships with key platforms for Q3, to further bolster marketing support and reach hundreds of thousands of additional families in the U.S. and beyond.

Plant-Based Network (PBN): Else has signed an agreement with Plant Based Network and will engage in branded content advertisements in the form of T.V. on PBN, as well as placements in digital print, during Q3 and Q4 of this year. This will drive targeted reach for Else Nutrition among wanting, Plant-Based families across North America. Plant Based Network, one of the fastest-growingnetworksaccording to TVStartup, is a lifestyle and entertainment TVnetworkand media company that promotesPlant-Basedliving to mainstream audiences, including omnivores, flexitarians, reducetarians, vegetarians and vegans.

Kids With Food Allergies (KWFA): Else has also signed an agreement with KWFA,. The program planned for Q3, will span a dedicated newsletter to KWFAs database of over 70,000 families with kids suffering from food allergies. It will also feature sponsored blog content on KWFAs website. Kids With Food Allergies (KWFA) is a division of theAsthma and Allergy Foundation of America (AAFA), the nations oldest and leading asthma and allergy not-for-profit organization. It is estimated that one in 13 children live with some sort of afood allergy.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was ranked last Fall as the #1 top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else'sExecutives includes leaders hailing fromleading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit:elsenutrition.comor @elsenutrition on Facebook and Instagram.

For more information, contact:

Erin JundefBrilliant PRE: Erinj@brilliantprm.com

Mrs. Hamutal Yitzhak, CEO, Co-Founder & DirectorELSE Nutrition Holdings Inc.E: hamutaly@elsenutrition.comP: +972(0)3-6445095

Mr. Sokhie Puar, Director of Else NutritionE:sokhiep@elsenutrition.comP: 604-603-7787

US Investor Relations ContactLytham Partners, LLCMr. Ben ShamsianNew York | PhoenixEmail: shamsian@lythampartners.comP: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute forward-looking statements within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as will or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the Companys financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs and assumptions, which are based on managements perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID 19 and that the manufacturing, broker and supply logistic agreement with the Company do not terminate. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect managements expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b9732e3-1bf9-47d4-87d7-f24852e74b6d