Benzinga | Jul 12, 2021 04:06PM EDT

Inspired Entertainment Launches End-To-End Online And Mobile Virtual Sports Offering On BetMGM In New Jersey

Inspired Entertainment, Inc. ("Inspired") (NASDAQ:INSE) announced today that it has launched its V-Play Plug & Play(tm) solution -- a complete end-to-end online and mobile virtual sports offering -- on BetMGM Casino, Borgata Casino, and Party Casino in New Jersey. As BetMGM strengthens its player-first experiences, its players in other states can also expect access to these Inspired offerings in the future.

"We are thrilled to be able to offer Inspired's leading virtual sports to BetMGM players -- providing an engaging player experience and further complementing their casino and sports betting offerings," said Brooks Pierce, President and Chief Operating Officer of Inspired. "We have a longstanding relationship with BetMGM and they have built a great platform with recognized brands. We believe V-Play Plug & Play(tm) will thrive and we are looking forward to increasing our online presence in the States."

BetMGM Casino, Borgata Casino and Party Casino now offer New Jersey players a full suite of award-winning virtual sports, including NFL Alumni ("NFLA") football, basketball, soccer, horses, dogs, motor racing, and marbles.

"For many years, Inspired has continued to innovate and provide players with best-in-class virtual content," said Matthew Sunderland, Vice President of Gaming, BetMGM. "As we focus on serving players the best titles and most complete platform, we're thrilled to offer them Inspired's popular virtual sports."

Inspired's multi award-winning virtual sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Trailers and demos of the latest virtual sports offerings are available at www.inseinc.com/virtuals/.