Benzinga | Jul 12, 2021 10:34AM EDT

Nu Skin Enterprises Subsidiary Grv Technologies Signs Agreement With Superior Farms To 'Bring Sustainability to Ground-breaking U.S. Lamb Production'

Agtech and indoor farming company, Grv Technologies, today announced a definitive agreement with California-based Superior Farms for the purchase of 10 Olympus Tower Farms that will produce fresh year-round feed for Superior's upcoming Sheep Discovery Center(tm) in Central Utah. Grv is part of Superior Farms' efforts to dramatically improve the sustainability and growth of U.S. lamb production.

The ten Olympus Tower Farms will produce 60,000 pounds of Grv's fresh High-Density Nutrient (HDN) Superfeed wheatgrass a day using less than 5% of the water needed for field-grown fodder, without the use of pesticides or herbicides.

The Sheep Discovery Center is a new venture of Superior Farms. The goal of the Discovery Center is to showcase how sustainably focused science and technology can help farmers increase their flocks and consistently produce high quality lamb.

"Our collaboration with Superior showcases how Grv indoor ag technology can benefit farmers who want to improve production and sustainability, and minimize risk, especially as it relates to drought conditions that plague regions across the world," said Steve Lindsley, president of Grv Technologies. "The innovative thinking of Superior Farms is right in line with our efforts to provide feed security for animals and food security for growing populations."

Leveraging Grv's indoor Olympus Tower Farms to grow fresh HDN feed, Superior Farms intends to optimize nutrition and environmental conditions to help support animal health during the lambing cycle. Superior Farms will also implement Grv's seasonal lighting technology as part of Superior's efforts to improve the productivity of their sheep and provide a more consistent lamb supply throughout the year.

"The current Western U.S. megadrought is pushing farmers to ration their natural resources and find innovative ways to give their animals a more sustainable and nutrient-rich environment," said Rick Stott, CEO of Superior Farms. "Feeding sheep with Grv HDN opens up new opportunities for sheep farmers and gives them a way to overcome the water issues affecting their flocks."

During the COVID-19 pandemic, more consumers tried lamb for the first time and continued to purchase it throughout the year. The U.S. lamb industry expects demand to keep rising as the number of new consumers who are more familiar with lamb continues to grow.

For more information about Grv Technologies please visit www.Grvtech.com.