Benzinga | Jul 8, 2021 07:25AM EDT

Camping World Makes Strategic Investment In Happier Camper

* Recreation Dealer Camping World Holdings Inc (NYSE:CWH) has made a strategic investment in Los Angeles-based Happier Camper Inc, the developer of patented modular van conversion system - Adaptiv for vans.

* Happier will supply the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters.

* The SuperCenters will act as design, install, and renovation centers by 2022.

* Adaptiv system facilitates customization of vans and campers in various ways to suit consumers' cooking, storage, and sleeping needs.

* "Customers will be able to bring a shell of a van or camper to one of our nationwide SuperCenters and we will act as renovation centers and install the Adaptiv(tm) technology in the unit," said CEO Marcus Lemonis.

* Camping's cash and equivalents totaled $256.8 million as of March 31, 2021.

* Price action: CWH shares closed higher by 0.96% at $38.52 on Wednesday.