Benzinga | Jul 7, 2021 04:17PM EDT

Camping World Announces Strategic Investment in Happier Camper

Camping World Holdings, Inc. (NYSE:CWH) ("Camping World"), America's Recreation Dealer, is pleased to announce a strategic investment in Los Angeles-based, Happier Camper, Inc., the developer of the innovative and patented modular van conversion system - Adaptiv(tm) for vans. This partnership will deliver the Adaptiv(tm) system and technology products for van and camper conversions to nationwide Camping World SuperCenters. The locations will serve as design, install and renovation centers by 2022.

Happier Camper's Adaptiv(tm) system features modular cubes, such as coolers, sinks, toilets, bunk beds, tables, chairs, refrigerators and cooking surfaces that allows customization of vans and campers in various ways to suit consumers' cooking, storage, and sleeping needs. The Adaptiv(tm) system is easy to move and durable enough to use for outdoor and camping activity.

"Partnering with Happier Camper is the perfect first step for us into the van and camper conversion market," said Marcus Lemonis, CEO and Chairman of Camping World. "Customers will be able to bring a shell of a van or camper to one of our nationwide SuperCenters and we will act as renovation centers and install the Adaptiv(tm) technology in the unit. The ability to customize and convert your unit with different modular layouts brings new life and I believe a welcome addition to the future in RVing."

"Since launching in 2016, Happier Camper has demonstrated a unique ability to design, market, and build community around our products," said Ryan Edwards, Co-Founder, Happier Camper. "This strategic investment will substantially increase our ability to produce at scale, with trusted service and distribution to delight customers throughout North America. We are seeing an uptick in demand from the community wanting to reconfigure their existing trailers and vans, and the convenience of having over 180 Camping World locations to service the units, is game changing."

The Happier Camper exclusive distributor partnership is set to launch at Camping World SuperCenters beginning in 2022. Customers will also have access to Good Sam membership services which includes, Good Sam Roadside Assistance and TravelAssist insurance to aid their travels.