Benzinga | Jul 7, 2021 02:57PM EDT

IPG Launches Data-Led Creative/CRM Agency, Performance Art

* The Interpublic Group of Companies Inc (NYSE:IPG) launched a new global agency, Performance Art, that combines deep data, technology, and CRM expertise with creative talent.

* CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and COO Elizabeth Sellors, the leadership team that helped build FCB/SIX, will take the helm at Performance Art in equivalent roles.

* The agency will partner closely with a range of IPG companies and build on the company's foundational data and technology layers at Acxiom and Kinesso to provide clients with data-driven marketing solutions.

* Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black & Abroad.

* Separately, FCB/SIX will continue to operate as an integrated global unit within the FCB network, reporting to Tina Allan, FCB's newly-appointed Global Partner, Data Science, and Connections.

* Price action: IPG shares traded lower by 0.31% at $32.29 on the last check Wednesday.