Benzinga | Jul 7, 2021 11:00AM EDT

The Trade Desk Introduces Venture Capital Arm TD7; Solimar Trading Platform For Marketers

* The Trade Desk Inc (NASDAQ:TTD) launched an internal venture capital arm, TD7, to invest in open internet-focused technology innovators.

* It emphasized an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.

* Additionally, the company also introduced its new trading platform, Solimar, to help marketers optimize their digital advertising campaigns across the open internet.

* Solimar enables marketers to release the power of their valuable first-party data, drive greater precision in their digital marketing campaigns while advancing consumer-conscious privacy.

* Price action: TTD shares traded higher by 2.35% at $78.36 on the last check Wednesday.