Benzinga | Jul 6, 2021 08:07AM EDT

Better Choice Announces Strategic Investment By Boqii Holding Limited; Size Not Disclosed

Better Choice Company (NYSE:BTTR) ("Better Choice"), an animal health and wellness company, today announced a strategic investment by China's largest pet-focused platform and the Company's retail partner, Boqii Holding Limited (NYSE:BQ).



Michael Young, Chairman of Better Choice, stated, "We are thrilled to have buy in from our partners in China, as we view this market as one of our fastest growing most profitable opportunities. Boqii has been an outstanding retail partner and we are excited to further strengthen our partnership. We look forward to prospering together."

"We are happy to be part of Better Choice's China story. This relationship is part of our relentless efforts in sourcing high quality global brands for our customers," said Mr. Hao Liang, Chairman and CEO of Boqii. "We are set to grow together with our brand partners and empower them with our eco-system in China."