RTTNews | Jul 2, 2021 10:52AM EDT

10:51 Friday, July 2, 2021 (RTTNews.com) - New Jersey-based telecommunication service provider IDT Corp. (IDT), is up 18% currently primarily due to the news of an expansion of partnership with Kuopon. The partnership will allow the company to extend the reach of its consumer package goods through the C-stores.

The mother company of IDT, National Retail Solutions (NRS), had previously collaborated with Kuopon to give out digital coupons in the BR Club loyalty program to 2 million people. The expanded partnership will use the promotions from the program and use it in NRS' digital and in-store platforms to provide the consumer package goods agencies with better data analytics. At this moment, the company has 14000 point of sale terminals from which they collect the required data that the independent sellers can use to their benefit.

Eli Korn, Chief Operating Officer of NRS said, "In-store coupons and promotions are significantly more effective when complemented by ads displayed on NRS' customer-facing digital screens that are viewed by over 60 million eyeballs every month. Moreover, our actionable analytics platform provides CPG brands with unprecedented visibility into the impact of their promotions"

The shares are currently dealing at $47.66, up $8.33 or 21.18% from their previous close at $39.33 on Thursday. The shares opened at $46.52 in the morning and in the 52-week period, the shares have moved between $5.95 and $48.71.

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