Benzinga | Jul 1, 2021 02:46PM EDT

Lifeway Foods Announces Expansion into French Market

Lifeway Foods, Inc. (NASDAQ:LWAY) ("Lifeway" or "the Company"), the leading U.S. manufacturer of kefir and fermented probiotic products, announced today the brand's first expansion of kefir distribution into the French market with a listing at Costco France. The initial offering of 250ml mango Lifeway Kefir bottles is now shipping and available on shelves.



"Fermented dairy foods such as kefir have been a staple of the French diet for generations," said Lifeway CEO Julie Smolyansky. "We are pleased to introduce the U.S. kefir leader, Lifeway, to this sophisticated marketplace. Costco is known as an innovative retailer with loyal shoppers who count on finding the highest quality assortment in each category, so I'm confident that we're positioned to replicate U.S. success with our global expansion goals."

According to Fortune Business Insights, the global kefir market is expected to hit $1.23 billion USD by 2027. To support the marketing efforts in the French market, Lifeway has launched @LifewayKefirFrance on Instagram with updates, recipes and more.