Benzinga | Jun 30, 2021 07:06AM EDT

Comscore Signs Agreement With TheWrap For Digital Audience Measurement; Terms Not Disclosed

Comscore (NASDAQ:SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print and live events, with Comscore's industry-leading digital audience measurement. The agreement includes access to Comscore's Media Metrix(r) Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities.