Benzinga | Jun 29, 2021 05:02PM EDT

Kraft Heinz Partners With Walmart, eko

* Kraft Heinz Co (NASDAQ:KHC) has announced a partnership with Walmart Inc (NYSE:WMT) and Eko, an interactive technology company, to launch 11 new Kraft Heinz episodes focused on healthy, convenient meal solutions for any season.

* The episodes will be featured across Walmart Cookshop, a shoppable video hub for cooking enthusiasts.

* The campaign will include various products and brands from Oscar Mayer to Kool-Aid to Philadelphia Cream Cheese and Kraft cheese and Heinz condiments.

* "Partnering with Walmart Cookshop and eko offers us a unique ability to offer customers delicious meal solutions from the brands they trust and love," said Elizabeth Bennett, Global Head of eCommerce, Kraft Heinz.

* Price action: KHC shares are trading lower by 0.73% at $40.58 in the after-hours session on the last check Tuesday.