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FCB is Network of The Year at Cannes Lions 2020/2021


GlobeNewswire Inc | Jun 25, 2021 05:08PM EDT

June 25, 2021

NEW YORK, June 25, 2021 (GLOBE NEWSWIRE) -- The Cannes Lions International Festival of Creativity announced today that FCB won the coveted Network of the Year title, a first for the network in its 148-year history. After celebrating a momentous week that included Healthcare Network of the Year for FCB Health Network, Healthcare Agency of the Year for AREA 23, an FCB Health Network company, two Titanium wins, five Grand Prix, the prestigious honor of Network of the Year was the crowning achievement for the network. In total, FCB accumulated an amazing 80 Lions, consisting of two Titanium, five Grands Prix, 15 Gold, 26 Silver and 32 Bronze no easy feat, especially in these unprecedented times.

FCBs historic showing this year can be attributed to the creative leaders who comprise our global network, said FCB Worldwide Chief Executive Officer Carter Murray. One of Murrays top priorities since becoming CEO has been creating an environment where talented individuals can thrive and grow. Its also a testament to Global Chief Creative Officer Susan Credles creative vision.

This incredible honor has been a tremendous affirmation of FCBs Never Finished spirit and 456 scale, said Global Chief Creative Officer Susan Credle. And most importantly the generosity of the network-wide Global Creative Council (GCC) where, bi-yearly, our Chief Creative Officers come together to evaluate and amplify the brightest work around the global network. Credle, with worldwide creative partner Fred Levron, and the GCC, have put FCBs creative transformation on full display this week on the largest creative marketing stage in the world.

FCB Chicagos Boards of Change on behalf of the City of Chicago and FCB Chicago/FCB New Yorks Contract for Change on behalf of AB InBev achieved Titanium glory a prestigious honor given to game-changing work that breaks new ground on the final day of the festival. Boards of Change won an astounding 14 Lions total, including a Grand Prix. Contract for Change garnered 9 significant wins during the Festival, including an esteemed Grand Prix.

Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 11 Lions, including two amazing Grands Prix.

This incredible showing at Cannes comes on the heels of an impressive year for the FCB Network, including being named Adweeks 2020 Global Agency of the Year, which recognized the networks continued growth, innovation and unwavering focus on its people, clients and the creative work they accomplish together.

Please refer to the charts below for information on all of FCBs Cannes Lions 2020/2021 accolades:

Cannes Lions Sustainable Development Goals Lions

Award Office Campaign Client/Brand Category/Media TitleSilver PROJECT GOOGLE AI AND Sustainable Development GoalsLion FCB CANADA UNDERSTOOD CANADIAN DOWN ? Reduced Inequalities SYNDROME SOCIETY FCB Sustainable Development GoalsBronze CHICAGO/ CONTRACT AB INBEV ? Responsible Consumption andLion FCB NEW FOR CHANGE Production YORKBronze OUT AND Sustainable Development GoalsLion FCB ULKA PROUD THE TIMES OF INDIA ? Gender Equality CLASSIFIED

Cannes Lions Titanium Lions

Award Office Campaign Title Client/Brand Category/ MediaTitanium FCB CHICAGO BOARDS OF CHANGE CITY OF TitaniumLion CHICAGOTitanium FCB CHICAGO/FCB NEW CONTRACT FOR AB INBEV TitaniumLion YORK CHANGE

Cannes Lions Brand Experience & Activation Lions

Award Office Campaign Client/Brand Category/Media Title Brand Experience &Gold FCB CHICAGO BOARDS OF CITY OF CHICAGO Activation ? CorporateLion CHANGE Purpose & Social Responsibility AREA 23, ANSilver FCB HEALTH SICK BEATS WOOJER Brand Experience &Lion NETWORK Activation ? Healthcare COMPANYSilver MICHELOB Brand Experience &Lion FCB NEW YORK ULTRA AB INBEV Activation ? Live Brand COURTSIDE Experience or Activation AREA 23, AN Brand Experience &Bronze FCB HEALTH SICK BEATS WOOJER Activation ? Tech-led BrandLion NETWORK Experience COMPANYBronze PROJECT GOOGLE AI AND Brand Experience &Lion FCB CANADA UNDERSTOOD CANADIAN DOWN Activation ? Social SYNDROME SOCIETY Behaviour GOOGLE AI AND Brand Experience &Bronze FCB CANADA PROJECT CANADIAN DOWN Activation ? CorporateLion UNDERSTOOD SYNDROME SOCIETY Purpose & Social ResponsibilityBronze THE Brand Experience &Lion FCB INTERFACE PUNISHING MUMBAI POLICE Activation ? Not-for-profit/ SIGNAL Charity/ GovernmentBronze MICHELOB Brand Experience &Lion FCB NEW YORK ULTRA AB INBEV Activation ? Digital COURTSIDE Installations

Cannes Lions Creative Business Transformation Lions

Award Office Campaign Client/ Category/Media Title BrandGold FCB CHICAGO/ CONTRACT AB Creative Business Transformation ?Lion FCB NEW YORK FOR CHANGE INBEV Brand Purpose & ImpactSilver FCB CHICAGO/ CONTRACT AB Creative Business Transformation ?Lion FCB NEW YORK FOR CHANGE INBEV Venture Models & Corporate Innovation

Cannes Lions Creative eCommerce Lions

Award Office Campaign Client/Brand Category/Media TitleGrand FCB RAISING THE BIG ISSUE & Creative eCommerce ? MarketPrix INFERNO PROFILES LINKEDIN DisruptionGold FCB RAISING THE BIG ISSUE & Creative eCommerce ? SocialLion INFERNO PROFILES LINKEDIN CommerceBronze FCB RAISING THE BIG ISSUE & Creative eCommerce ? Not-for-profitLion INFERNO PROFILES LINKEDIN /Charity/ Government

Cannes Lions Creative Effectiveness Lions

Award Office Campaign Title Client/ Category/Media BrandGold Lion FCB NEW THE WHOPPER DETOUR BURGER Creative Effectiveness ? YORK (2021) KING AcquisitionBronze FCB NEW THE WHOPPER DETOUR BURGER Creative Effectiveness ?Lion YORK (2021) KING Retail

Cannes Lions Innovation Lions

Award Office Campaign Client/ Category/Media Title BrandSilver AREA 23, AN FCB HEALTH SICK BEATS WOOJER Innovation ? Early StageLion NETWORK COMPANY Technology

Cannes Lions Mobile Lions

Award Office Campaign Client/Brand Category/Media TitleSilver AREA 23, AN FCB HEALTH SICK WOOJER Mobile ? ConnectedLion NETWORK COMPANY BEATS Devices/WearablesBronze FCB/SIX PUBLICLY LIFESTYLES Mobile ? Brand-ledLion TRADED HEALTHCARE Mobile Websites

Cannes Lions Radio & Audio Lions

Award Office Campaign Client/ Category/Media Title BrandGrand AREA 23, AN FCB SICKPrix HEALTH NETWORK BEATS WOOJER Radio & Audio ? Healthcare COMPANYGold AREA 23, AN FCB SICK Radio & Audio ? Use of AudioLion HEALTH NETWORK BEATS WOOJER Technology COMPANYSilver AREA 23, AN FCB SICKLion HEALTH NETWORK BEATS WOOJER Radio & Audio ? Use of Music COMPANYSilver FCB CHICAGO BEDTIME WALMART Radio & Audio ? CorporateLion STORIES Purpose & Social Responsibility

Cannes Lions Digital Craft Lions

Award Office Campaign Client/Brand Category/Media TitleGold PROJECT GOOGLE AI AND Digital Craft ?Lion FCB CANADA UNDERSTOOD CANADIAN DOWN Experience Design: SYNDROME SOCIETY VoiceBronze AREA 23, AN FCB Digital Craft ?Lion HEALTH NETWORK SICK BEATS WOOJER Innovative Use of COMPANY Technology

Cannes Lions Entertainment Lions

Award Office Campaign Client/ Category/Media Title BrandBronze FCB NEW MICHELOB Entertainment ? Sports: BrandLion YORK ULTRA AB INBEV Integration & Sponsorships/ COURTSIDE PartnershipsBronze FCB& UNBOXING IBAI NETFLIX & Entertainment ? Innovation in BrandedLion FIRE PLAYSTATION Content

Cannes Lions Entertainment Lions for Sport

Award Office Campaign Title Client/ Category/Media BrandBronze FCB NEW MICHELOB ULTRA AB INBEV Entertainment Lions for Sport ?Lion YORK COURTSIDE Sports Live Experience

Cannes Lions Creative Data Lions

Award Office Campaign Title Client/Brand Category/MediaSilver FCB/ ?ME TOO.? ACT ?ME TOO.? Creative Data ? DataLion SIX TOO. IntegrationSilver FCB/ PUBLICLY LIFESTYLES Creative Data ? Data-enhancedLion SIX TRADED HEALTHCARE Creativity

Cannes Lions Creative Strategy Lions

Award Office Campaign Title Client/Brand Category/MediaSilver FCB RAISING THE BIG ISSUE & Creative Strategy ?Lion INFERNO PROFILES LINKEDIN Collaboration FCBBronze CHICAGO/ CONTRACT FOR AB INBEV Creative Strategy ? FoodLion FCB NEW CHANGE & Drink YORK

Cannes Lions Direct Lions

Award Office Campaign Client/Brand Category/Media TitleGold FCB CHICAGO/FCB CONTRACT Direct ? CorporateLion NEW YORK FOR CHANGE AB INBEV Purpose & Social ResponsibilitySilver PROJECT GOOGLE AI AND Direct ? Co-creation &Lion FCB CANADA UNDERSTOOD CANADIAN DOWN User Generated Content SYNDROME SOCIETYSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? Not-for-profitLion CHANGE /Charity/ GovernmentSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? Use of AmbientLion CHANGE Media: Large ScaleSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? SocialLion CHANGE BehaviourSilver FCB CHICAGO/FCB CONTRACT AB INBEV Direct ? Food & DrinkLion NEW YORK FOR CHANGEBronze AREA 23, AN FCB THE Direct ? Use of Print/Lion HEALTH NETWORK INEVITABLE THE INEVITABLE NEWS Outdoor COMPANY NEWSBronze PROJECT GOOGLE AI AND Direct ? New RealitiesLion FCB CANADA UNDERSTOOD CANADIAN DOWN & Voice-activation SYNDROME SOCIETYBronze MICHELOB Direct ? ImmersiveLion FCB NEW YORK ULTRA AB INBEV Experiences & COURTSIDE Interactive Screens

Cannes Lions Media Lions

Award Office Campaign Title Client/Brand Category/MediaGrand FCB BOARDS OF CITY OF CHICAGO Media ? Social BehaviourPrix CHICAGO CHANGEGold FCB RAISING THE BIG ISSUE & Media ? Use of Social PlatformsLion INFERNO PROFILES LINKEDINGold FCB NEW MICHELOB ULTRA AB INBEV Media ? Use of EventsLion YORK COURTSIDEBronze FCB BOARDS OF CITY OF CHICAGO Media ? Use of Ambient Media:Lion CHICAGO CHANGE Large ScaleBronze FCB BOARDS OF CITY OF CHICAGO Media ? Corporate Purpose &Lion CHICAGO CHANGE Social ResponsibilityBronze FCB NEW MICHELOB ULTRA AB INBEV Media ? Social BehaviourLion YORK COURTSIDE

Cannes Lions PR Lions

Award Office Campaign Client/ Category/Media Title BrandGrand FCB CHICAGO/ FCB CONTRACT PR ? Corporate Image,Prix NEW YORK FOR CHANGE AB INBEV Communication & Reputation ManagementGold FCB CHICAGO BOARDS OF CITY OF PR ? Social BehaviourLion CHANGE CHICAGOGold FCB CHICAGO/ FCB CONTRACT AB INBEV PR ? Food & DrinkLion NEW YORK FOR CHANGESilver AREA 23, AN FCB THE THELion HEALTH NETWORK INEVITABLE INEVITABLE PR ? Media/ Entertainment COMPANY NEWS NEWSSilver THE MUMBAI PR ? Not-for-profit/Charity/Lion FCB INTERFACE PUNISHING POLICE Government SIGNALBronze FCB CHICAGO BOARDS OF CITY OF PR ? Brand Voice & StrategicLion CHANGE CHICAGO Storytelling

Cannes Lions Social & Influencer Lions

Award Office Campaign Client/Brand Category/Media TitleSilver FCB RAISING THE BIG ISSUE & Social & Influencer ? AudienceLion INFERNO PROFILES LINKEDIN Targeting/ Engagement StrategiesBronze FCB SWEET ABRAJI & Social & Influencer ? CulturalLion BRASIL BLOCK CONGRESSO EM Insight FOCO

Cannes Lions Design

Award Office Campaign Client/ Category/Media Title BrandGold FCB CHICAGO BOARDS OF CITY OF Design ? Event StorytellingLion CHANGE CHICAGOSilver FCB CHICAGO BOARDS OF CITY OF Design ? Spatial & SculpturalLion CHANGE CHICAGO Exhibitions and ExperiencesSilver AREA 23, AN FCB Design ?Consumer TechnologyLion HEALTH NETWORK SEE SOUND SEE SOUND & Homeware COMPANYBronze AREA 23, AN FCBLion HEALTH NETWORK SEE SOUND SEE SOUND Design ? Medical Products COMPANYBronze AREA 23, AN FCB THE THE Design ? Design-drivenLion HEALTH NETWORK INEVITABLE INEVITABLE Effectiveness COMPANY NEWS NEWS

Cannes Lions Health & Wellness

Award Office Campaign Client/Brand Category/Media Title Health & Wellness ?Gold THE Nonprofit/Lion FCB INTERFACE PUNISHING MUMBAI POLICE Foundation-led SIGNAL Education & Awareness Health & Wellness ?Silver THE Nonprofit/Lion FCB INTERFACE PUNISHING MUMBAI POLICE Foundation-led SIGNAL Education & Awareness Health & Wellness ?Bronze AREA 23, AN FCB THE Nonprofit/Lion HEALTH NETWORK INEVITABLE THE INEVITABLE NEWS Foundation-led COMPANY NEWS Education & AwarenessBronze PROJECT GOOGLE AI AND Health & Wellness ?Lion FCB CANADA UNDERSTOOD CANADIAN DOWN Health & Wellness SYNDROME SOCIETY Tech

Cannes Lions Outdoor

Award Office Campaign Title Client/Brand Category/MediaGold FCB BOARDS OF CHANGE CITY OF Outdoor ? Live AdvertisingLion CHICAGO CHICAGO and EventsSilver FCB THE PUNISHING MUMBAI Outdoor ? Ambient OutdoorLion INTERFACE SIGNAL POLICEBronze FCB BOARDS OF CHANGE CITY OF Outdoor ?DisplaysLion CHICAGO CHICAGOBronze FCB THE PUNISHING MUMBAI Outdoor ?Single-marketLion INTERFACE SIGNAL POLICE CampaignBronze FCB THE PUNISHING MUMBAI Outdoor ? Social BehaviourLion INTERFACE SIGNAL POLICE

Cannes Lions Pharma

Award Office Campaign Title Client/Brand Category/ MediaGrand AREA 23, AN FCB PharmaPrix HEALTH NETWORK SICK BEATS WOOJER ?Regulated COMPANYGold AREA 23, AN FCB Pharma ?Lion HEALTH NETWORK SICK BEATS WOOJER Regulated COMPANYSilver AREA 23, AN FCB INSMED Pharma ?Lion HEALTH NETWORK TRAPPED INCORPORATED Regulated COMPANYSilver AREA 23, AN FCB INSMED Pharma ?Lion HEALTH NETWORK UNBREAKABLE INCORPORATED Regulated COMPANYBronze AREA 23, AN FCB FIGHTING FOR WORDS ? THE FIRST CONSTANT Pharma ?Lion HEALTH NETWORK POSTERS TO HELP TREAT APHASIA THERAPY Regulated COMPANY ? ?SHEEP?Bronze AREA 23, AN FCB Pharma ?Lion HEALTH NETWORK SICK BEATS WOOJER Regulated COMPANY

Cannes Lions Print & Publishing

Award Office Campaign Client/ Category/Media Title BrandSilver AREA 23, AN FCB HEALTH THE THE Print & Publishing ?Lion NETWORK COMPANY INEVITABLE INEVITABLE Media/Entertainment NEWS NEWS

About FCBFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. NamedAdweeks 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019Ad AgeA-List global top 10, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visitfcb.comor follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:Melanie MitchemMelanie.Mitchem@fcb.com917-902-0998







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