GlobeNewswire Inc | Jun 23, 2021 12:49PM EDT

June 23, 2021

NEW YORK, June 23, 2021 (GLOBE NEWSWIRE) -- The FCB Network continues its winning streak during day three of the Cannes Lions International Festival of Creativity, adding five more trophies to its growing collection, including Gold for FCB Canadas acclaimed Project Understood on behalf of Google AI and the Canadian Down Syndrome Society in the category of Digital Craft Experience Design: Voice. Todays honors bring FCB to a total of 53 Lions to date three Grands Prix, 10 Gold, 18 Silver and 22 Bronze an incredible feat, setting a new record for the network.

FCB Canadas Project Understood has amassed a total of four Lions to date at this years Festival. The impactful campaign turned people with Down syndrome into Googles teachers by using their voices to train Googles speech recognition model to understand them. The campaign aims to make voice technology more inclusive by including people with Down syndrome in creating the solution, with the goal of ultimately improving speech recognition for everyone.

FCB&FiRe took home its first Lion of the Festival Bronze in the category of Entertainment Innovation in Branded Content for Unboxing Ibai on behalf of Netflix and PlayStation. Thefirst-everunboxingfilm was shot live during a real gamingexperience on Ibai Llanos Twitch channel and livestreamed to over 200,000 viewers. Jaume Balaguer, director of REC and While You Sleep, developed the films plot and direction, in which Ibai has an immersive experience when connecting the new PS5 console that breaks the fourth wall.

Please refer to the charts below for information on todays medals, including wins for FCB New York and AREA 23, an FCB Health Network company.

Cannes Lions Digital Craft Lions

Award Office Campaign Client/Brand Category/Media TitleGold PROJECT GOOGLE AI AND Digital Craft ?Lion FCB CANADA UNDERSTOOD CANADIAN DOWN Experience Design: SYNDROME SOCIETY VoiceBronze AREA 23, AN FCB Digital Craft ?Lion HEALTH NETWORK SICK BEATS WOOJER Innovative Use of COMPANY Technology

Cannes Lions Entertainment Lions

Award Office Campaign Client/ Category/Media Title BrandBronze FCB NEW MICHELOB Entertainment ? Sports: BrandLion YORK ULTRA AB INBEV Integration & Sponsorships/ COURTSIDE PartnershipsBronze FCB& UNBOXING IBAI NETFLIX & Entertainment ? Innovation in BrandedLion FIRE PLAYSTATION Content

Cannes Lions Entertainment Lions for Sport

Award Office Campaign Title Client/ Category/Media BrandBronze FCB NEW MICHELOB ULTRA AB INBEV Entertainment Lions for Sport ?Lion YORK COURTSIDE Sports Live Experience

About FCBFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. NamedAdweeks 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019Ad AgeA-List global top 10, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visitfcb.comor follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:Jessica SpanoJessica.Spano@fcb.com914-772-3611