GlobeNewswire Inc | Jun 22, 2021 12:36PM EDT

June 22, 2021

NEW YORK, June 22, 2021 (GLOBE NEWSWIRE) -- The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies the first, in the category of Media Social Behaviour for FCB Chicagos Boards of Change, on behalf of the City of Chicago. The second Grand Prix was awarded in the category of PR Corporate Image, Communication & Reputation Management to FCB Chicago/FCB New Yorks Contract for Change on behalf of AB InBev. In just two days, FCB has won an astounding 48 Lions, consisting of 3 Grands Prix, 9 Gold, 18 Silver and 18 Bronze, making this the networks strongest start to Cannes ever.

In addition to the Grand Prix for FCB Chicago/FCB New Yorks Contract for Change, the campaign also took home a Gold Lion for Direct Corporate Purpose & Social Responsibility, Silver for Direct Food & Drink, Gold in PR Food & Drink and Bronze in Creative Strategy Food & Drink. The campaign, on behalf of AB InBev, highlights MichelobULTRA PureGolds mission of transforming Americas agriculture by encouraging organic farmland with an agreement that guarantees farmers a buyer in three years when their organic crop transition is complete. The agreement was offered to all American farmers, with 104,000 acres of farmland in transition today.

In addition to todays Grand Prix for Boards of Change, the FCB Chicago office also garnered a Gold Lion in the category of PR Social Behaviour. Boards of Change has racked up a remarkable 12 trophies to date, including 1 Grand Prix, 3 Gold, 4 Silver and 4 Bronze.

FCB New Yorks Michelob ULTRA Courtside, on behalf of AB InBev, scored its first Lions of the Festival. The campaign digitally immersed fans at home in the NBA Bubble to reinvent the live viewing experience when COVID-19 shut down the 2020 season. Its wins include Gold in the category of Media Use of Events, Bronze in Direct Immersive Experiences & Interactive Screens and Bronze in Media Social Behaviour.

FCB Inferno took home its first Cannes wins this year for Raising Profiles on behalf of The Big Issue and LinkedIn, including Gold in the category of Media Use of Social Platforms. The campaign used location data to find the businesspeople who worked in the areas where The Big Issue vendors used to sell the print edition prior to COVID-19 and reconnected them with old customers, while also giving them the chance to sell digitally on LinkedIn.The campaign also garnered two Silver Lions one in Creative Strategy Collaboration and the other in Social & Influencer Audience Targeting/Engagement Strategies.

FCB Canadas globally awarded Project Understood on behalf of Google AI and Canadian Down Syndrome Society continues to earn recognition and accolades. To date, the campaign has won 1 Silver and 2 Bronze Lions.

Please refer to the charts below for full information on todays honors, including impressive results fromFCB/SIX,FCBBrasil,FCB InterfaceandAREA 23, anFCB Health Network company.

Cannes Lions Creative Data Lions

Award Office Campaign Title Client/Brand Category/MediaSilver FCB/ ?ME TOO.? ACT ME TOO. Creative Data ? DataLion SIX TOO. IntegrationSilver FCB/ PUBLICLY LIFESTYLES Creative Data ? Data-enhancedLion SIX TRADED HEALTHCARE Creativity

Cannes Lions Creative Strategy Lions

Award Office Campaign Title Client/Brand Category/MediaSilver FCB RAISING THE BIG ISSUE & Creative Strategy ?Lion INFERNO PROFILES LINKEDIN Collaboration FCBBronze CHICAGO/ CONTRACT FOR AB INBEV Creative Strategy ? FoodLion FCB NEW CHANGE & Drink YORK

Cannes Lions Direct Lions

Award Office Campaign Client/Brand Category/Media TitleGold FCB CHICAGO/FCB CONTRACT Direct ? CorporateLion NEW YORK FOR CHANGE AB INBEV Purpose & Social ResponsibilitySilver PROJECT GOOGLE AI AND Direct ? Co-creation &Lion FCB CANADA UNDERSTOOD CANADIAN DOWN User Generated Content SYNDROME SOCIETYSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? Not-for-profitLion CHANGE /Charity/ GovernmentSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? Use of AmbientLion CHANGE Media: Large ScaleSilver FCB CHICAGO BOARDS OF CITY OF CHICAGO Direct ? SocialLion CHANGE BehaviourSilver FCB CHICAGO/FCB CONTRACT AB INBEV Direct ? Food & DrinkLion NEW YORK FOR CHANGEBronze AREA 23, AN FCB THE Direct ? Use of Print/Lion HEALTH NETWORK INEVITABLE THE INEVITABLE NEWS Outdoor COMPANY NEWSBronze PROJECT GOOGLE AI AND Direct ? New RealitiesLion FCB CANADA UNDERSTOOD CANADIAN DOWN & Voice-activation SYNDROME SOCIETYBronze MICHELOB Direct ? ImmersiveLion FCB NEW YORK ULTRA AB INBEV Experiences & COURTSIDE Interactive Screens

Cannes Lions Media Lions

Award Office Campaign Title Client/Brand Category/MediaGrand FCB BOARDS OF CITY OF CHICAGO Media ? Social BehaviourPrix CHICAGO CHANGEGold FCB RAISING THE BIG ISSUE & Media ? Use of Social PlatformsLion INFERNO PROFILES LINKEDINGold FCB NEW MICHELOB ULTRA AB INBEV Media ? Use of EventsLion YORK COURTSIDEBronze FCB BOARDS OF CITY OF CHICAGO Media ? Use of Ambient Media:Lion CHICAGO CHANGE Large ScaleBronze FCB BOARDS OF CITY OF CHICAGO Media ? Corporate Purpose &Lion CHICAGO CHANGE Social ResponsibilityBronze FCB NEW MICHELOB ULTRA AB INBEV Media ? Social BehaviourLion YORK COURTSIDE

Cannes Lions PR Lions

Award Office Campaign Client/ Category/Media Title BrandGrand FCB CHICAGO/ FCB CONTRACT PR ? Corporate Image,Prix NEW YORK FOR CHANGE AB INBEV Communication & Reputation ManagementGold FCB CHICAGO BOARDS OF CITY OF PR ? Social BehaviourLion CHANGE CHICAGOGold FCB CHICAGO/ FCB CONTRACT AB INBEV PR ? Food & DrinkLion NEW YORK FOR CHANGESilver AREA 23, AN FCB THE THELion HEALTH NETWORK INEVITABLE INEVITABLE PR ? Media/ Entertainment COMPANY NEWS NEWSSilver THE MUMBAI PR ? Not-for-profit/Charity/Lion FCB INTERFACE PUNISHING POLICE Government SIGNALBronze FCB CHICAGO BOARDS OF CITY OF PR ? Brand Voice & StrategicLion CHANGE CHICAGO Storytelling

Cannes Lions Social & Influencer Lions

Award Office Campaign Client/Brand Category/Media TitleSilver FCB RAISING THE BIG ISSUE & Social & Influencer ? AudienceLion INFERNO PROFILES LINKEDIN Targeting/ Engagement StrategiesBronze FCB SWEET ABRAJI & Social & Influencer ? CulturalLion BRASIL BLOCK CONGRESSO EM Insight FOCO

About FCBFCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. NamedAdweeks 2020 Global Agency of the Year, Cannes Lions 2019 North American Creative Agency of the Year and a 2019Ad AgeA-List global top 10, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visitfcb.comor follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

Contact:Jessica SpanoJessica.Spano@fcb.com914-772-3611