Benzinga | Jun 21, 2021 09:53AM EDT

Curiosity Ink Media, Cepia Collaborate To Transform Cats vs. Pickles Into An Original Series

* Media company Grom Social Enterprises Inc (NASDAQ:GROM) announced that Curiosity Ink Media has collaborated with children toy and game manufacturer Cepia LLC to strengthen 2021's Cats vs. Pickles, into an original series, along with ancillary publishing extensions.

* Grom recently inked an agreement to acquire multiplatform family entertainment producer Curiosity.

* Cats vs. Pickles animated shorts premiered in Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube.

* The partnership represents the companies' foray into content distribution and publishing.

* The association will develop Cats vs. Pickles into a recurring series in 11-minute installments and create revenue-generating extensions beginning with published content for consumer purchase.

* They will also produce a collection of pictures, board, and activity books estimated to hit shelves in 2022.

* Price action: GROM shares traded lower by 4.61% at $2.90 on the last check Monday.