Benzinga | Jun 18, 2021 08:43AM EDT

Dada, Lenovo Lecoo Collaborate To Drive Omni-Channel Shopping Experience

* Chinese local on-demand delivery and retail platform Dada Nexus Ltd (NASDAQ:DADA) and Lenovo Group Ltd's (OTC:LNVGY) automated store Lecoo collaborated to create a new omnichannel growth model for consumer electronics.

* Presently, Lecoo directly operates 300 stores in China and aims to launch 600 stores in 2022.

* Dada's on-demand retail platform JDDJ will provide omnichannel solutions based on the improvement of traffic and efficiency.

* Over the next two years, JDDJ will partner with 1,000 Lecoo's offline stores to create a new omnichannel growth engine for on-demand retail.

* The partnership aims to create a new one-hour delivery shopping experience and assist Lecoo's omnichannel OMO model.

* Dada recently collaborated with around 30 supermarket chains, like MeetAll in Shanxi, Xiangjiang General Store in Hunan, Baijia Supermarket in Gansu, Youhao Supermarket in Xinjiang, and Aijia Supermarket.

* Price action: DADA shares traded higher by 2.46% at $29.20 in the premarket session on the last check Friday.