Benzinga | Jun 17, 2021 02:27PM EDT

Facebook's Instagram Reels Incorporates Ads Globally: Report

* Facebook Inc (NASDAQ:FB) launched ads globally on its TikTok clone, Instagram Reels, Reuters reported.

* The ads will be full screen and vertical and appear in between individual posts, CNBC reports. They will extend up to 30 seconds and will run on a loop.

* Facebook aims to monetize its short-form video feature. It started trialing Instagram Reels ads in India, Brazil, Germany, and Australia in April. The tests ran with brands like Bayerische Motoren Werke AG (OTC:BMWYY), Louis Vuitton, Netflix Inc (NASDAQ:NFLX), and Uber Technologies Inc (NYSE:UBER).

* An eMarketer report estimated that adult users of TikTok to spend more time on TikTok than Facebook in 2021. It also expected TikTok to have more Gen Z users than Instagram in 2021.

* However, eMarketer estimated Facebook to command nearly 25% of global digital ad spend in 2021.

* Price action: FB shares traded higher by 1.91% at $337.39 on the last check Thursday.

* Image Courtesy: Wikimedia