Benzinga | Jun 15, 2021 02:14PM EDT

Salem Media Group Conceives New Influencer Marketing Endeavor

* Salem Media Group Inc's (NASDAQ:SALM) sales division, Salem Media Representatives (SMR), formed the Salem Influencer Network to connect brands with the fans of leading Christian social media influencers.

* The Salem Influencer Network will help clients tap the 18-34 young adult generation who established their brand loyalties that will likely continue for decades.

* Brands are estimated to spend $15 billion in influencer marketing by 2022, based on Mediakix data.

* Price action: SALM shares traded lower by 3.8% at $2.41 on the last check Tuesday.