Benzinga | Jun 3, 2021 08:37AM EDT

Waitr Announces Launch Of Corporate Rebrand Initiative; Will Change Name Within Next 12-18 Months

Waitr Holdings Inc. (NASDAQ:WTRH) ("Waitr" or "Company"), a leader in on-demand food ordering and delivery, today announced it has launched a strategic initiative to change its name and visual identity in a comprehensive rebrand, to be effective within the next 12 -- 18 months.

The rebranding strategy reflects the Company's ongoing commitment to innovation, continued expansion into new delivery verticals in the "last mile delivery" segment, maintenance of a technology-forward platform, and anticipated expansion into payment solutions. Waitr continues to focus on the evolving business opportunities presented by our three constituents -- restaurants, diners/consumers, and independent contractor drivers. It currently provides on-demand ordering and delivery under three brands, Waitr, Bite Squad and Delivery Dudes.

"This decision to rebrand will better reflect our identity and business operations as we continue our expansion into new verticals outside of the food delivery segment and should improve and enhance our marketing and public relations synergies. Our three core constituents provide us with a myriad of commercial opportunities. We are currently interviewing branding firms with the goal to identify and settle on a corporate name and brand that unifies our current service offerings and better reflects our long-term business strategy," said Carl Grimstad, CEO and Chairman of Waitr.