Benzinga | Jun 3, 2021 11:03AM EDT

Waitr to Undergo Corporate Rebranding, Change Name

* On-demand food ordering and delivery provider Waitr Holdings Inc (NASDAQ:WTRH) will undergo a name and visual identity change in a comprehensive rebrand, effective within the next 12 -- 18 months.

* The rebranding strategy reflects continued expansion into new delivery verticals in the "last mile delivery" segment, maintenance of a technology-forward platform, and potential expansion into payment solutions.

* Waitr continues to focus on the business opportunities presented by its three constituents' restaurants, diners/consumers, and independent contractor drivers.

* It currently provides on-demand ordering and delivery under the brands, Waitr, Bite Squad, and Delivery Dudes.

* Price action: WTRH shares traded lower by 5.83% at $2.10 on the last check Thursday.