Benzinga | May 28, 2021 11:09AM EDT

Looking Into ContextLogic's Return On Capital Employed

During Q1, ContextLogic (NASDAQ:WISH) brought in sales totaling $772.00 million. However, earnings decreased 75.34%, resulting in a loss of $126.00 million. ContextLogic collected $794.00 million in revenue during Q4, but reported earnings showed a $511.00 million loss.

What Is ROCE?

Changes in earnings and sales indicate shifts in ContextLogic's Return on Capital Employed, a measure of yearly pre-tax profit relative to capital employed by a business. Generally, a higher ROCE suggests successful growth of a company and is a sign of higher earnings per share in the future. In Q1, ContextLogic posted an ROCE of -0.14%.

It is important to keep in mind ROCE evaluates past performance and is not used as a predictive tool. It is a good measure of a company's recent performance, but several factors could affect earnings and sales in the near future.

Return on Capital Employed is an important measurement of efficiency and a useful tool when comparing companies that operate in the same industry. A relatively high ROCE indicates a company may be generating profits that can be reinvested into more capital, leading to higher returns and growing EPS for shareholders.

In ContextLogic's case, the ROCE ratio shows the amount of assets may not be helping the company achieve higher returns. Investors may take this into account before making any long-term financial decisions.

Q1 Earnings Insight

ContextLogic reported Q1 earnings per share at $-0.21/share, which did not meet analyst predictions of $-0.18/share.