PR Newswire | May 26, 2021 07:02AM EDT

05/26 06:00 CDT

Comscore Reports TV Viewing Engagement for Week Ending May 16, 2021 RESTON, Va., May 26, 2021

RESTON, Va., May 26, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 16, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending May 16, 2021)

STICKINESS RATINGRANK TELECAST NETWORK DAY INDEX RANK

1 152 147 Enamor?ndonos UNIMAS 5/11/2021

2 149 12 Blue Bloods CBS 5/14/2021

3 144 79 ?Te acuerdas de m?? UNIV 5/11/2021

4 142 73 MISS-UNIVERS-21-TEL-UNVSO TELMUN 5/16/2021

5 141 115 Buscando a Frida TELMUN 5/14/2021

6 141 87 La hija del embajador UNIV 5/14/2021

7 139 9 Chicago Fire NBC 5/12/2021

8 139 7 FBI CBS 5/11/2021

9 137 3 NCIS CBS 5/11/2021

10 136 86 Dise?ando tu amor UNIV 5/11/2021

11 134 13 Chicago P.D. NBC 5/12/2021

12 133 28 9-1-1 FOX 5/10/2021

13 133 4 The Voice NBC 5/10/2021

14 132 17 FBI: Most Wanted CBS 5/11/2021

15 131 10 NCIS: Los Angeles CBS 5/16/2021

16 131 22 Bull CBS 5/10/2021

17 130 37 9-1-1: Lone Star FOX 5/10/2021

18 130 8 Chicago Med NBC 5/12/2021

19 129 14 NCIS: New Orleans CBS 5/16/2021

20 128 1 60 Minutes CBS 5/16/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMasand Univision are owned by Univision Communications; ABC is owned by the WaltDisney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending May 16, 2021)

STICKINESS RATINGRANK TELECAST NETWORK DAY INDEX RANK

1 158 17 Sweet Carolina HALL 5/15/ 2021

2 148 108 Poisoned in Paradise: A Martha's HALLMM 5/16/ Vineyard Mystery 2021

3 144 157 Married at First Sight LIFE 5/12/ 2021

4 139 27 90 Day Fianc?: Happily Ever After? TLC 5/16/ 2021

5 133 115 Tyler Perry's The Oval BET 5/11/ 2021

6 132 913 La Rosa de Guadalupe GALA 5/15/ 2021

7 132 444 Mommy's Deadly Con Artist LMN 5/14/ 2021

8 131 133 The Real Housewives of New Jersey BRAVO 5/12/ 2021

9 130 66 Little People, Big World TLC 5/11/ 2021

10 129 71 WWE Monday Night Raw USA 5/10/ 2021

11 129 307 Fear the Walking Dead AMC 5/16/ 2021

12 127 18 Home Town Takeover HGTV 5/16/ 2021

13 126 850 Fatal Attraction TVONE 5/10/ 2021

14 126 119 Christmas Waltz HALL 5/14/ 2021

15 126 414 VH1 Couples Retreat VH1 5/10/ 2021

16 126 73 Good Witch HALL 5/16/ 2021

17 122 671 Mastermind of Murder OXGN 5/16/ 2021

18 121 181 Married to Medicine BRAVO 5/16/ 2021

19 121 379 Mayans M.C. FX 5/11/ 2021

20 121 50 NBA Basketball^1 TNT 5/13/ 2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American MovieClassics is owned by AMC Networks; BET: Black Entertainment Television and VH1are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned byCrown Media Family Networks; Discovery Channel and TLC are owned by DiscoveryCommunications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision isowned by Univision Communications; National Geographic Channel is owned byNational Geographic Partners, a joint venture between The Walt Disney Companyand the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes localprogramming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in-or engaged-for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore