Benzinga | Jun 2, 2021 08:45AM EDT

ComScore, Spiketrap Unite to Offer Cookie Less Gaming Solutions

* ComScore Inc (NASDAQ: SCOR) collaborated with conversation analytics platform Spiketrap, to expand Comscore's Predictive Audiences cookie-less targeting solution specifically for gaming audiences.

* The collaboration will target advertisers seeking gaming audience engagement in a privacy-forward, cookie-free manner.

* It will help advertisers reach audiences based on age and gender demographics, TV viewership, OTT consumption, and consumer behaviors like automotive purchase data, location data, B2B in brand-safe, relevant contexts across desktop, mobile, and Connected TV.

* Price action: SCOR shares closed at $4 on Tuesday.