Benzinga | May 25, 2021 08:39AM EDT

Realogy Says Accelerates RealSure Expansion To Meet Consumer Demand

Realogy Holdings Corp. (NYSE:RLGY), the largest full-service residential real estate services company in the United States, and Home Partners of America, a leading residential real estate investment and management company, today announced the accelerated expansion of real estate cash offer program RealSure. Launching in six new U.S. markets today, including Los Angeles, Salt Lake City, and San Diego and well as Charlotte, North Carolina, and Charlestonand Columbia, South Carolina, RealSure is now available to home sellers in 21 major U.S. markets. More than 30,000 real estate agents across Realogy's Better Homes and Gardens(r) Real Estate, CENTURY 21(r), Coldwell Banker(r), Corcoran(r), ERA(r), and Sotheby's International Realty(r) brands have access to RealSure as a tool to help clients who have a qualified property sell and buy their home.

According to the National Association of REALTORS(r)'s recent REALTORS(r) Confidence Index, homes are typically selling within a record low average of 17 days, which has buyer competition intensifying with an average of five offers on every home sold.

"Low housing supply, combined with strong homebuyer demand, makes it more important than ever for consumers to have access to tools that increase their chances of successfully selling their current home and give them competitive confidence when buying a new home," said Kristin Aerts, vice president of consumer programs for Realogy. "Accelerating the pace of our expansion strategy for RealSure enables our affiliated agents to offer even more consumers the benefits they need now, with faster results. We look forward to growing within our existing 21 markets and delivering even more updates to RealSure in the near future."

John Powell, a Coldwell Banker Realty affiliated agent in Columbus, Ohio, worked with a client looking for a new home for more than a year, but because of ongoing bidding wars and a need to sell the current home, the client kept losing out on opportunities. "Once RealSure was available in our market, my client enrolled and accepted the cash offer, which was higher than the planned list price," said Powell. "With a solid cash offer in hand, my client was empowered to make a confident offer on a new home. The result was a winning offer and a happy new homeowner. RealSure is an absolute gamechanger for buyers in this competitive market."