Benzinga | May 26, 2021 08:20AM EDT

Quotient Reports Expanded Partnership With Hy-Vee 'to deliver offsite media services and experiences, digital promotions, measurement and granular targeting through its new Hy-Vee Digital Media Network'

Quotient (NYSE:QUOT), the leading digital media and promotions technology company, announced today an expanded partnership with Hy-Vee, Inc. -- the employee-owned, Midwest supermarket chain known for its quality, convenience and superior customer service -- to deliver offsite media services and experiences, digital promotions, measurement and granular targeting through its new Hy-Vee Digital Media Network.

Offsite media services include display, digital out-of-home, social media and more. Brands will be able to access and use Quotient's data to effectively target shoppers with relevant offers while ensuring they are putting the right offer in front of the right customer at the right time. This partnership enables brands to track the success of their campaigns, including return on ad spend and return on promotion spend. Additionally, Quotient can provide Hy-Vee and its advertisers with insight into how campaigns are performing when compared to sales.

Quotient's Retailer Promotions Platform powers digital coupons through Hy-Vee's website, Hy-Vee.com, to give shoppers a more personalized and convenient digital experience. Additionally, Hy-Vee is the latest retailer to roll out Quotient's new Promotion Amplification solution that combines retailer point-of-sale and loyalty card data with weekly retailer sales and offers.

Quotient's Retailer Performance Media platform will enable Quotient's thousands of consumer packaged goods (CPG) brand clients to increase reach and engagement among Hy-Vee shoppers with their promotions and brand content. The partnership will deliver a seamless experience and increased value for consumers while driving measurable sales both in-store and online for brands.

"We're thrilled that Hy-Vee has looked to Quotient to power the next generation of its digital savings platform to provide more value to brands as well as shoppers," said Steven Boal, CEO of Quotient. "The partnership comes as part of the continued expansion of Quotient's retailer network, which captures point-of-sale data and enables intelligent targeting for brand campaigns."

"Quotient brings us a winning combination of industry expertise, scale, technology and data to more strategically reach and serve our customers," said Jessica Ringena, Chief Digital Officer and Senior Vice President at Hy-Vee. "The personalized savings that this partnership will bring to our customers further expands on our promise to deliver great value and exceptional service."