Benzinga | May 25, 2021 08:56AM EDT

United Solutions And Rubbermaid Incorporated Expand Licensing Agreement

United Solutions, a fast-growing U.S. manufacturer of plastic product solutions, today announced that it extended its licensing agreement with Rubbermaid Incorporated, a business of its parent company, Newell Brands Inc. (NASDAQ:NWL). The agreement expands sales of ActionPacker(r), Cleverstore(tm), All-Access(tm) and Roughneck(tm) storage totes and launches a new line of eco-friendly products under the ECOSense(r) brand.

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Under the 7-year licensing agreement, United Solutions will have exclusive rights to manufacture, market and sell storage and organization products under these top-selling Rubbermaid(r) brands. The companies, who have been collaborating since 2006, have seen sales of ActionPacker(r), Cleverstore(tm), All-Access(tm) and Roughneck(tm) products accelerate as United Solutions streamlined offerings to meet consumer demand.

"We are excited to continue this successful collaboration with Rubbermaid," said David Reilly, President and Chief Executive Officer of United Solutions. "Together, we have developed a winning strategy for developing high-quality products and strong relationships with retailers, and we look forward to continuing our momentum as we launch innovative products to the market."

The companies plan to continue to expand sales in traditional and online stores in the U.S. and internationally, bolstered by a lineup of new and innovative products. These include the proprietary ECOSense(r) collection of storage totes that consist of 100% recycled material and are 100% recyclable. Featuring a set of 18- and 29-gallon storage totes; a 37-gallon HITOP storage tote; and a 40-gallon option with wheels and a pass-through handle, the products are made in a "hunter green" color to reinforce the opportunity for retailers and their customers to support a fully sustainable, "closed loop" recycling initiative, a process in which products can be recycled back into themselves. The collection is sold on Amazon.com.

United Solutions will also be expanding the popular ActionPacker(r) line of storage totes later this year with the introduction of a 35-gallon wheeled version.

"This extended partnership builds on our long history with United Solutions, and our shared commitment to bringing high-quality storage solutions to our consumers," said Michael McDermott, Business Unit CEO, Commercial at Newell Brands, inclusive of Rubbermaid(r), Rubbermaid Commercial Products(r), Quickie(r), MAPA(r) and Spontex(r) brands.

All United Solutions products are manufactured in its facilities in Leominster, Massachusetts and Sardis, Mississippi. To learn more about United Solutions and its products, visit www.UnitedSolutions.net. For more information on Rubbermaid Incorporated, visit www.Rubbermaid.com.