Benzinga | Jun 1, 2021 06:08AM EDT

Aurora Mobile And Yunji Announce Partnership To 'Jointly Promote the Development of Membership-based E-commerce'

Aurora Mobile Limited (NASDAQ:JG) ("Aurora Mobile" or the "Company"), a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with Zhejiang Jixiang E-Commerce Co., Ltd. (NASDAQ:YJ) ("Yunji") to jointly promote intelligent marketing, digital operations and the development of membership-based e-commerce.



Yunji is a leading Chinese membership-based social e-commerce platform offering high-quality products at attractive prices across a wide variety of categories including mobile phones and digital products, beauty and personal care, maternal and childcare products, fresh produce and more. Catering to the daily necessities of Chinese consumers, Yunji's members enjoy the convenience of one-stop shopping at wholesale prices, and at the same time, they can earn commissions for sharing products among their social circles. With an extensive and growing member base, Yunji's innovative business model also features a resilient supply chain that continuously optimizes to bring more value to customers. On May 3, 2019, Yunji was listed on Nasdaq and became the first Chinese membership-based e-commerce firm to be listed on a U.S. stock exchange.

Through this partnership, Aurora Mobile will leverage its AI-powered intelligent marketing and advanced analytical capabilities to help Yunji accurately target more value-for-money products and meet the evolving needs of its consumers, further promote the rapid development of new retail models of e-commerce and facilitate the consumption upgrade in China. This cooperation demonstrates the industry-wide acclaim and trust that Aurora Mobile commands for the robust technical capabilities and services it offers to leading membership-based e-commerce platforms.

Established in May 2011, Aurora Mobile is a leading mobile developer service provider in China and also a pioneering company in the push notification service sector. In almost a decade, Aurora Mobile continues to leverage its "developer-centric" strategy and iterating technologies and products to help mobile APP developers improve operational efficiency, drive business growth and monetization. Aurora Mobile has successively launched push notifications, one-click verification, instant messaging, statistics and analytics, APP traffic monetization (JG Alliance) and other services. Its push notification services feature high-concurrency and high-accessibility, multi-channel delivery, intelligent user grouping, enhanced analytical monitoring, and seamless withdrawal of messages. The Company has cooperated with Samsung, ASUS and other companies to help them build their push notification systems in accordance with the standards of the Unified Push Alliance in China.