GlobeNewswire Inc | Jun 9, 2021 08:31AM EDT

June 09, 2021

IconicparentingsiteCafeMom of Subsidiary Wild Sky Media willbecomeCafeDadforFathersDayWeekend

Boca Raton, FL, June 09, 2021 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM), an end-to-end digital media and advertising services platform,today announced its subsidiary Wild Sky Media has just unveiled a new partnership with Netflix in support of its movie Fatherhood, which will premiere on June 18, 2021; the initiative caps off a month-long effort honoring dads in celebration of Fathers Day.

The collaboration, one of the first of its kind for any digital media platform, centers on one of Wild Sky Medias biggest sites: CafeMom. Over Fathers Day weekend, well-established parenting brand CafeMom will become CafeDad, changing its name and its focus for two days across its website, Instagram feed, and Facebook page. Sister sites LittleThings and Mom.com will support the initiative by running concurrent social promotion of the change on their own social channels.

This groundbreaking collaboration will support the release of the Netflix movie Fatherhood, which stars Kevin Hart, and is the culmination of a month during which CafeMom will be committed to highlighting and celebrating all amazing dads for the entire month of June. As part of this multiplatform and multimedia initiative, CafeMom will feature content, video, audio, and social activations that celebrate all dads, whose contributions, humor, and sacrifices have always kept their families strongand who were especially present during the past tough year.

This past year has seen seismic shifts in how we live our lives, and especially in our family dynamics, said Yuliana Delgado, VP of Content for Wild Sky Media, a Bright Mountain Media company. With this effort on CafeMom in June and our partnership with Netflix over Fathers Day weekend, we hope to spotlight and elevate all the dads who have stepped up, been there for their kids, and fully shared the brunt of the obstacles that we lived through as a nationas a planet, quite honestlyin 2020 and that continue to be our source of strength going forward.

The dads in our lives deserve acclaim because they have been present, loving, attentive, and empatheticespecially in the face of adversity, said Jessica Herndon, Editorial Director of CafeMom, a Bright Mountain Media company. In dedicating this initiative to dads, we want them to know we see them and appreciate all theyve done, and continue to do, to ensure their families thrive.

About Bright Mountain Media

Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer demographics through the removal of middlemen in the advertising services process. The Companys publishing division, led byWild Sky Media, offers significant global reach through hyper-engaging content and multicultural audiences with a 230 million monthly reach as it tells the unique stories of our most diverse generation.The Companys robust portfolio of websites includes Mom.com, CafeMom, LittleThings, MamsLatinas and many more.For more information, please visitwww.brightmountainmedia.com.

Forward-Looking Statements for Bright Mountain Media, Inc.

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as should, may, intends, anticipates, believes, estimates, projects, forecasts, expects, plans, and proposes, and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to successfully integrate acquisitions., and the realization of any expected benefits from such acquisitions You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading Risk Factors in Bright Mountain Media, Inc.s Annual Report on Form 10-K for the fiscal year ended December 31, 2019 as filed with the Securities and Exchange Commission on May 14, 2020 and our other filings with the SEC. Bright Mountain Media, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law.

Investor Contact:Greg Falesnik or Luke ZimmermanMZ Group - MZ North America949-259-4987BMTM@mzgroup.uswww.mzgroup.us