GlobeNewswire Inc | Jun 10, 2021 08:30AM EDT

June 10, 2021

New York, June 10, 2021 (GLOBE NEWSWIRE) -- Grayscale Investments, the worlds largest digital currency asset manager, today announced Deborah Bussire has been appointed Chief Marketing Officer. Bussire will lead the companys marketing and advertising efforts, reporting to Michael Sonnenshein, CEO.

Grayscale Investments has been a trailblazer in its marketing and advertising campaigns, which have been grounded in a commitment to educate the public about digital currency investing. Bussire will build on these efforts to further cement Grayscales brand as a trusted leader in the maturing digital asset sector.

In addition to being an early adopter and a crypto enthusiast, Deborah is a respected marketing veteran with deep experience as a leader in the financial services industry, said Sonnenshein. Digital currencies are new and complex, and therefore marketing is critical in helping investors better understand this growing asset class. We are thrilled to welcome Deborah to the Grayscale leadership team and are confident she will bring invaluable strategic and creative insights to help us through this next stage of growth.

Bussire brings three decades of expertise across marketing and financial services. Most recently, Bussire served as Global Chief Marketing Officer at Broadridge Financial Solutions, where she led the companys global marketing initiatives to enhance their revenue, reputation, and relationships. Previously, she held a variety of senior marketing and sales leadership roles at EY, UBS, and Morgan Stanley. Deborah is a member of the WSJ CMO Network, Ellevate Network, CMO Council Advisory Board, and Global Good Fund Selection Committee. Bussire has a Bachelor's degree from Indiana University and pursued a Master's of Business Administration at New York University.

I am beyond excited to be joining the Grayscale team at what is truly a remarkable inflection point for both the company and the asset class, said Bussire. Digital currencies represent a unique opportunity for investors to diversify their portfolios. I look forward to working with Michael and the Grayscale leadership team to develop innovative marketing strategies that increase understanding of the asset class and reach new audiences.

Grayscale announced the appointment of three other C-suite executives earlier this year, and remains focused on delivering its promise of offering a suite of products that expand investor access to the growing digital currency asset class.

Last year, the firm doubled its headcount, and it expects to continue growing its team this year across all operational areas. A key priority of Sonnensheins leadership continues to be focused investments in brand, technology, and talent.

See the firms open positions here: https://boards.greenhouse.io/grayscaleinvestments

About Grayscale Investments

Grayscale Investments is the worlds largest digital currency asset manager, with more than $32.2B in assets under management as of June 9, 2021. Through its family of investment products, Grayscale provides access and exposure to the digital currency asset class in the form of a security without the challenges of buying, storing, and safekeeping digital currencies directly. With a proven track record and unrivaled experience, Grayscales products operate within existing regulatory frameworks, creating secure and compliant exposure for investors. Grayscale products are distributed by Genesis Global Trading, Inc. (Member FINRA/SIPC, MSRB Registered). For more information, please visit grayscale.com and follow @Grayscale.

Jennifer Rosenthalpress@grayscale.co