Benzinga | May 20, 2021 10:53AM EDT

Criteo Acquires Retail Media Company Mabaya For Undisclosed Terms

* Criteo SA (NASDAQ: CRTO) announced the acquisition of retail media technology company Mabaya.

* The financial terms of the transaction were not disclosed.

* The addition enables Criteo to offer retail media solutions optimized for marketplaces and marketplace sellers and brands' unique needs.

* Additionally, Mabaya enhances Criteo's ability to serve traditional omnichannel retailers as they focus on online marketplace businesses.

* Criteo Retail Media reported revenue growth of 122% year-on-year in the last quarter.

* Criteo held $520 million in cash and equivalents as of March 31, 2021.

* Price action: CRTO shares traded higher by 1% at $36.25 on the last check Thursday.