Benzinga | May 20, 2021 09:20AM EDT

Upwork Reports New Brand Partnership Program, Upwork CoLab

Upwork Inc. (NASDAQ:UPWK), the world's work marketplace, and Budweiser today announced a partnership to champion America's diverse workforce by tapping into the country's extraordinary creative freelancers to reimagine the design of limited-edition Labor Day can packaging.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210520005219/en/

Upwork invites Creative Directors to apply to work together with Budweiser on the Labor Day custom limited edition packaging here.

The winning Creative Director will assemble and lead a team of freelancers to design the custom can packaging, in addition to concepting and executing the broader marketing campaign around it, all in close partnership with Budweiser.

The partnership marks the launch of Upwork CoLab, a new Upwork brand-partnership program that connects freelancers with exciting brands to collaborate on high-value, relevant, and innovative projects. It will enable brands to tap into a global workforce of independent talent who provide unique perspectives, ideas, and solutions. The program will feature a series of unique projects with companies big and small in a number of industries requiring an assortment of skills.

"We're thrilled to kick off our new brand-partnership program with Budweiser, one of the world's most iconic brands, to celebrate the diverse American workforce on Labor Day," says Lars Asbjornsen, SVP of Marketing at Upwork. "This special project brings a unique opportunity for Upwork top creative talent to do meaningful work, showcase their expertise, and build powerful relationships with brands like Budweiser."