RTTNews | May 20, 2021 01:41AM EDT

01:41 Thursday, May 20, 2021 (RTTNews.com) - McDonald's USA is accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators, over the next four year.

The company's total investment in diverse-owned partners - including Black, Hispanic, Asian Pacific American, Women and LGBTQ-owned platforms - will more than double, moving from 4% to 10% of national advertising spend between 2021 and 2024, McDonald's USA said in a statement.

Spend with Black-owned properties will increase from 2% to 5% of national advertising spend over the time period.

The company said its new commitments also include long-term partnership investments and actions to help dismantle growth barriers for diverse-owned companies.

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