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Comscore Reports TV Viewing Engagement for Week Ending May 9, 2021


PR Newswire | May 19, 2021 10:02AM EDT

05/19 09:00 CDT

Comscore Reports TV Viewing Engagement for Week Ending May 9, 2021 RESTON, Va., May 19, 2021

RESTON, Va., May 19, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending May 9, 2021.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending May 9, 2021)



RANKSTICKINESS RATINGTELECAST NETWORKDAY INDEX RANK

1 150 149 Enamor?ndonos UNIMAS 5/4/2021

2 144 82 ?Te acuerdas de m?? UNIV 5/4/2021

3 143 91 La hija del embajador UNIV 5/5/2021

4 141 3 FBI CBS 5/4/2021

5 141 14 Blue Bloods CBS 5/7/2021

6 140 7 Chicago Fire NBC 5/5/2021

7 140 120 Buscando a Frida TELMUN 5/7/2021

8 138 2 NCIS CBS 5/4/2021

9 137 84 Dise?ando tu amor UNIV 5/4/2021

10 134 11 Chicago P.D. NBC 5/5/2021

11 132 16 Bull CBS 5/3/2021

12 130 12 NCIS: New Orleans CBS 5/9/2021

13 130 25 9-1-1 FOX 5/3/2021

14 129 13 FBI: Most Wanted CBS 5/4/2021

15 129 6 Chicago Med NBC 5/5/2021

16 129 9 NCIS: Los Angeles CBS 5/9/2021

17 128 132 Exatl?n Estados Unidos TELMUN 5/9/2021

18 128 30 9-1-1: Lone Star FOX 5/3/2021

19 127 21 Grey's Anatomy ABC 5/6/2021

20 127 1 60 Minutes CBS 5/9/2021

[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMasand Univision are owned by Univision Communications; ABC is owned by the WaltDisney Company.]

TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending May 9, 2021)



RANKSTICKINESSRATINGTELECAST NETWORKDAY INDEX RANK

1 146 15 When Calls the Heart HALL 5/9/2021

2 139 22 The Curse of Oak Island HST 5/4/2021

3 137 42 Baby, It's Cold Inside HALL 5/8/2021

4 136 41 90 Day Fianc?: Happily Ever After?TLC 5/9/2021

5 136 908 La Rosa de Guadalupe GALA 5/8/2021

6 135 125 Tyler Perry's The Oval BET 5/4/2021

7 134 376 Deceived By My Mother-In-Law LMN 5/7/2021

8 131 128 The Real Housewives of New Jersey BRAVO 5/5/2021

9 129 312 Fear the Walking Dead AMC 5/9/2021

10 129 71 WWE Monday Night Raw USA 5/3/2021

11 126 859 Fatal Attraction TVONE 5/3/2021

12 125 189 Married to Medicine BRAVO 5/9/2021

13 125 404 VH1 Couples Retreat VH1 5/3/2021

14 124 17 Home Town Takeover HGTV 5/9/2021

15 123 70 The Secret of Skinwalker Ranch HST 5/4/2021

16 122 976 For My Man TVONE 5/6/2021

17 122 197 The First 48 A&E 5/6/2021

18 121 160 The Real Housewives of Atlanta BRAVO 5/9/2021

19 121 494 Black Ink Crew VH1 5/3/2021

20 120 224 See No Evil ID 5/8/2021

[A&E, History Channel and Lifetime are owned by A&E Networks; American MovieClassics is owned by AMC Networks; BET: Black Entertainment Television and VH1are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned byCrown Media Family Networks; Discovery Channel and TLC are owned by DiscoveryCommunications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision isowned by Univision Communications; National Geographic Channel is owned byNational Geographic Partners, a joint venture between The Walt Disney Companyand the National Geographic Society.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes localprogramming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in-or engaged-for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

View original content to download multimedia: http://www.prnewswire.com/news-releases/comscore-reports-tv-viewing-engagement-for-week-ending-may-9-2021-301295029.html

SOURCE Comscore






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