Benzinga | May 18, 2021 04:17PM EDT

Alliance Data Systems Reports Its Card Services Unit Signed Multi-Year Renewal Deal With Signet Jewelers

Alliance Data Systems Corporation (NYSE:ADS) today announced that its Card Services business, has signed a multi-year renewal agreement with Signet Jewelers Limited (NYSE:SIG) to continue providing private label credit card services. Alliance Data is a provider of market-leading payment products and digital solutions, including Bread(r) and Comenity-branded financial services, and Signet is the world's largest retailer of diamond jewelry.



Alliance Data will continue to provide leading private label credit card programs across Signet's Kay Jewelers, Zales, Jared and Piercing Pagoda banners, with a broad promotional plan offering to support customers' unique needs and preferences. Signet has also implemented credit marketing support via Alliance Data's Enhanced Digital Suite, which incorporates dynamic credit messaging to drive purchase option awareness, better conversion and engagement, supporting Signet's ability to serve customers across a connected commerce experience.

"Alliance Data is excited to support Signet's commitment as a leader in omnichannel retailing," said Val Greer, chief commercial officer, Alliance Data Card Services. "Signet is a valued client, and we are proud to provide their customers the spending power they need for special purchases like engagement and bridal jewelry or a gift for themselves in a quick and seamless way, whether in person, on the go or at home."

Alliance Data and Signet will continue to partner on data and analytics solutions to provide advanced customer insights that drive top-line sales. These multi-channel solutions extend brand affinity and engagement among cardmembers by focusing on customer life-stage marketing to drive relevant, timely offers. Alliance Data's strong risk and underwriting prowess enables Signet to meet the needs of their customers, offering a depth of lending that provides customer satisfaction at every stage of the purchasing process.

"Our partnership with Alliance Data has been instrumental in providing data and insights that enable Signet to reach customers with the right offer at just the right time," said Signet CEO Virginia C. Drosos. "As we execute our Inspiring Brilliance Strategy, Alliance Data, with its robust underwriting strategies, will be an important partner in offering our customers financing solutions whenever, wherever and however they want to engage us."