Benzinga | May 15, 2021 03:18PM EDT

Coca-Cola Drops Its Coke Energy Drinks In North America

The Coca-Cola Company (NYSE:KO) is dropping its Coke Energy brand from its North American lineup.

* In an unfortunate bit of timing, Coca-Cola introduced the brand just last year right before the pandemic hit.

* The company hailed it at the time as the "first-ever energy drink under the Coca-Cola brand."

* The Coke Energy drinks -- which came in regular, cherry and zero-sugar varieties -- had 114 milligrams of caffeine in a 12-ounce drink compared to 34 milligrams for a regular Coke, according to CNN.

* The brand will still be sold in some markets outside North America, CNN said.

* The move follows the cutting of 200 brands that Coca-Cola announced last October, with pioneering diet soda Tab among them.

* Learn more: How to Buy Coca-Cola (KO) Stock

Photo courtesy Coca-Cola.