Benzinga | May 12, 2021 06:50AM EDT

Lands' End and Draper James Announce Expanded Partnership

Lands' End (NASDAQ:LE), a leading uni-channel retailer known for high quality apparel for the whole family and the home, and Draper James, a classic American lifestyle brand founded by Reese Witherspoon inspired by her Southern roots, announce the continuation of their partnership. The two brands are introducing a new women's swimwear collection this month and unveiling plans to release home and sleepwear collections in Fall 2021.

"At Draper James, we are committed to our mission in delivering comfort, style and confidence to women everywhere," said Reese Witherspoon. "For our second collection, we are thrilled to combine our signature prints and design details with Lands' End's fit expertise, to introduce a swim collection created with all women in mind."

The two brands initially partnered on a joint swimwear collection in March 2020. The original collection combined Lands' End's classic design, swimwear expertise and its most beloved styles with Draper James' Americana-inspired style and signature magnolia and gingham prints and design details.